Forecasting Healthcare Innovations
For over 15 years, Market Modelers® has been creating best-in-class assessments of new biotech, pharma, device, and diagnostic products. Our evaluations are based on a critical analysis of the size, scope, and dynamics of your target markets.
We partner with companies of all sizes to describe and communicate future revenue to inform development, marketing, investment and acquisition decisions.
Need a credible new product revenue forecast ASAP?
No crystal ball, just tried and true methods
We identify and map out salient market dynamics to define and quantify the addressable markets for your indications. Then we overlay your product’s relative advantages in those segments against competing technologies, products or services.
Our models take into account launch timing, healthcare access, pricing, commercial resources and a host of other pertinent variables.
We are conversant with industry standard technology adoption and share models and can translate the findings from well-designed market research into the variables required for long term predictions.
Our models generate the scenarios you need to credibly communicate the risks, and the opportunities, of your venture at any stage of development or commercialization.
Need to figure out which strings to pull?
With our completely dynamic models you can instantly test the value of ‘what if’ scenarios by simply updating the model’s variables.
- Launch dates
- Sales resources
- Marketing campaigns
- Disruptive technology
- Reimbursement status
- Regional expansion
- New indications
- Improved product or feature
- Changes in competitive environment
We can handle the uncertainty that defines innovation
Market Modelers can’t guarantee your commercial future, but we have the tools to describe a range of possible futures and the likelihood of meeting or exceeding them.
By assigning probabilities to your base, upside and downside scenarios we can help you ground your internal discussions of relative values of projects, investments, or acquisitions.
For critical business decisions we can calculate the odds of winning. A probability adjusted return on monies at risk. (ROMR™). This will provide your team with a standardized the ratio of monetary risk to potential rewards that can be applied to individual ventures or entire portfolios.
The Market Modelers Group
Market Modelers was founded in 2008 to provide research and forecasting support to healthcare clients from start-ups to multi-national strategics. The capabilities we developed to fulfill our mission evolved into our brands managed today under The MM Group™.
For over 15 years, Market Modelers® has been creating best-in-class assessments of new biotech, pharma, device, and diagnostic products. Our evaluations are based on a critical analysis of the size, scope, and dynamics of your target markets.
We partner with companies of all sizes to describe and communicate future revenue to inform development, marketing, investment and acquisition decisions.
MedSimCenter® can emulate a wide range of professional and consumer healthcare environments. Hosting your studies, productions, and events with the technologies, support, and conveniences you expect in a world-class market research center.
We can reduce the hassles of your simulated use productions. We will recruit your subjects, secure needed props, wardrobes, and supplies. On-site professional video recording and streaming, moderation, and research assistance are available.
Med ViewPoint® provides research and analysis specifically engineered to inform product selection, design, marketing, and other mission-critical decisions.
We thoughtfully design, and efficiently execute research and analysis with healthcare professionals, consumers, and stakeholders on current practices, trends and their reactions and evaluation of concepts, prototypes, products and services.
Team
We are a close-knit group of creators, analysts, and facilitators with corporate, clinical, and behavioral science healthcare experience dedicated to our clients’ success.
Robert Ameo PhD
Managing Director
Robert evaluated new product opportunities for investment and acquisition for Johnson & Johnson. He holds a PhD in psychology with a concentration in research and statistics from the University of Miami. Currently a member of the International Institute of Forecasters, HFES, the American Psychological Association, and the Society for Consumer Psychology.
Nancy Bullock
Executive Director
Nancy’s hallmark is championing and driving first-in-kind business processes, ventures, and disruptive healthcare solutions. She has held strategy, M+A, and commercial leadership roles at Philips, Medtronic, and Johnson & Johnson, among other world-class brands. She achieved a B.S. in Biotechnology and MBA from Worcester Polytechnic Institute (WPI).
Bridget McElwee
Director MedSimCenter
Bridget oversees all aspects of the MedSimCenter’s operation. She will make sure your engagements will exceed expectations. Trained in psychology at Nova University and an experienced wellness / healthcare educator, Bridget holds certificates in both focus group moderation and Human Factors Engineering in Medical Technology.
Shannon Maschmeier
Research Consultant
Shannon has extensive project management, research recruiting, and survey development experience. She is skilled at defining participant requirements, developing recruiting tactics, curating samples, and conducting research interviews. Shannon holds an M.Ed. in Counseling from UMSL and an MBA from Webster University.
Nicole Kaplowitz PhD
Human Factors Consultant
Nicole is a HF/UX psychologist with 20 years’ experience conducting user research worldwide. She has moderated thousands of test sessions for a wide variety of medical devices. Nicole helps her clients understand and improve the use-related safety and efficacy of their product, while ensuring they meet FDA and IEC62366 requirements.
Chris Stever
Content Analyst / Engineer
Chris is the creative force behind our group’s multimedia productions. He has worked on over 100 projects as an audio engineer, video editor, and qualitative content analyst. Chris has a degree in audio production and engineering and also holds a certificate in Human Factors Engineering in Medical Technology.
Emily Crampton MSN, RN
Consultant & Moderator
Sherry Mandel MA, RN
Consultant & Moderator
Sherry is a qualitative and quantitative moderator of market, concept and usability studies. In addition to her medical device experience, she has been active in wellness, cancer prevention, oncology, infertility and plastics. Sherry holds a Masters degree in Health Education and Promotion from the University of London and a Bachelor’s of Science in Nursing.
Bonnie Elbaum
Research Associate
Bonnie is a consulting project manager, editor, and writer. She has co-authored two books on the pedagogy of on-line teaching and learning. Bonnie holds a B.A. in Natural Sciences from Hampshire College.
Partnerships
Pharmaceuticals, biotech, medical device and diagnostics startups to marquee brands have relied on our expertise and resources to develop and market their current and future products.
